♛
Visual & Motion Identity
We partnered with the creative team at Droga5 to produce the social launch video for their Obstructed Brews campaign. With no licensable assets available, we built an entirely original visual world from the ground up, using exclusively AI-generated 2D imagery. This required the creation of a bespoke animation language to bring the concept to life.
Art Direction + Look & Feel
Motion graphics + Animation
♛
Visual & Motion Identity
We partnered with the creative team at Droga5 to produce the social launch video for their Obstructed Brews campaign. With no licensable assets available, we built an entirely original visual world from the ground up, using exclusively AI-generated 2D imagery. This required the creation of a bespoke animation language to bring the concept to life.
Art Direction + Look & Feel
Motion graphics + Animation
♛
Visual & Motion Identity
We partnered with the creative team at Droga5 to produce the social launch video for their Obstructed Brews campaign. With no licensable assets available, we built an entirely original visual world from the ground up, using exclusively AI-generated 2D imagery. This required the creation of a bespoke animation language to bring the concept to life.
Art Direction + Look & Feel
Motion graphics + Animation
The final visual system combines modern, high-tech aesthetics with minimal and pixel-inspired elements, blended with a fresh illustration style. The result is a cohesive and expressive visual language designed to resonate with a younger, sports-driven audience.
