Lost Names

In partnership with the agency Conill, we created the art direction and design for their idea “Lost Names” for Toyota. Our team took the core creative concept and developed the full look and feel, building out the visual identity and extending it across all campaign assets.

Visual & Motion Identity

Visual & Motion Identity

Toyota + Conill, Los Angeles

Toyota + Conill, Los Angeles

2025

2025

Our Work

Visual & Motion Identity

5 Weeks

We brought the concept to life by merging two distinct worlds: the intensity of sports and the emotion of heritage. Our exploration focused on blending bold color and graphic energy with vintage design cues, connecting the adrenaline of the game to the deeply personal story of one’s origins.

Art Direction + Look & Feel

Design system creation

Motion graphics + Animation

Editing

Visual & Motion Identity

5 Weeks

We brought the concept to life by merging two distinct worlds: the intensity of sports and the emotion of heritage. Our exploration focused on blending bold color and graphic energy with vintage design cues, connecting the adrenaline of the game to the deeply personal story of one’s origins.

Art Direction + Look & Feel

Design system creation

Motion graphics + Animation

Editing

Visual & Motion Identity

5 Weeks

We brought the concept to life by merging two distinct worlds: the intensity of sports and the emotion of heritage. Our exploration focused on blending bold color and graphic energy with vintage design cues, connecting the adrenaline of the game to the deeply personal story of one’s origins.

Art Direction + Look & Feel

Design system creation

Motion graphics + Animation

Editing

The result was an energetic and dynamic visual and motion identity that also celebrated history and heritage, thoughtfully crafted to reflect Latino culture and pride.